Diagnostic Imaging
August 2001

Cover Story

Help Wanted

Radiology faces a decade-long HR crisis, leaving practice and specialty leaders searching for answers

By Jane Lowers

Sidebars:
Goodbye Boston, hello Mt. Shasta
Have laptop, will travel

We are a 10-person radiology group seeking a well-trained diagnostic radiologist with a strong interest in neuroradiology. Actually, even a mediocre radiologist with no interest in radiology at all would be acceptable. We require a warm body who mumbles…”

So began a job listing at the American Roentgen Ray Society meeting in Seattle in May. The ad was one of dozens pinned to a job board, all of which went largely ignored. For good measure, Florida radiologist Martin Stern posted a second, more serious version of the neuroradiology listing. Two weeks after the meeting, neither had produced any inquiries. The satiric advertisement, written out of frustration by Stern’s secretary, was beginning to ring truer than he would have liked.

“We started looking for a neuroradiologist two years ago, and now we’re just looking for someone with an interest in it,” he said.

So, it seems, is the rest of the industry. Within the span of a few years, the radiology job market has split wide open. Understaffed practices are grooming their salary and partnership packages to lure anyone they can find. A national task force is weighing multiple options to ease the burden, certain that no one solution will be enough. With imaging volume expected to rise steadily over the next decade, individual practices and the specialty as a whole desperately need more warm bodies to maintain a precarious hold on turf, income, and quality of life.

Depending on where you sit, of course, the situation may look less like a crisis and more like a fabulous opportunity. Newly minted residents and fellows who second-guessed their choices in the gloomy mid-’90s find themselves courted assiduously. Young radiologists who were happy to find any position at all a few years ago can upgrade to better geography, better money, or a better working environment. Others with an entrepreneurial spirit are setting up shop to fill in the void when their overworked peers decide to outsource.

What has become increasingly apparent is that neither the steady trickle of new radiologists nor the seat swapping among veterans is adequate to meet the demand. The demand, in turn, shows no sign of letting up.

The Perfect Storm

Dr. Shireesha Reddy decided to pursue radiology because it was the field she loved most, but the decision wasn’t easy. Finishing medical school six years ago, she felt a not-so-subtle pressure to pursue primary care, predicted to be the boom field in an era of gate-keeping managed care. In radiology, meanwhile, she saw residents coming up empty on job hunts and taking fellowships to postpone the grim job market for one more year.

As she pushed through her residency at Northwestern University, however, the atmosphere changed. In 1995, Radiology and the American Journal of Roentgenology together posted a meager 900 ads for job openings. By 1998, the number had surged to some 2800, and to 3900 by 1999, according to data compiled by Dr. Howard Forman, a Yale University health economist who practices clinical radiology and teaches economics, business, and medicine.

By 1998, the American College of Radiology estimates, there were 500 more radiology positions nationwide than there were radiologists. Every scrap of evidence since then suggests the shortage has grown worse, according to Jonathan Sunshine, Ph.D., the ACR’s senior director of research.

“The change is astonishing,” he said. “In a 1995 ACR poll, 91% of fellowship directors said finding a job was more difficult than typical of previous years. By 1999, only 1% held the same view. Three-quarters said the market was better than in a typical year.”

What happened in between appears to be a unique confluence of demographics, economics, and politics. Imaging volume is growing at an estimated 4% per year, according to an ACR analysis of Medicare data. The figure translates to about a 6% annual increase in radiologist relative value units (RVUs), Sunshine said. Some say the number is higher, in double digits. Fueling the growth is a growing U.S. population that is also aging.

As baby boomers as a group hit their senior years, so do the radiologists within their ranks. No data are available to quantify how many veteran imagers leave the field each year, or why, but the threat, real or perceived, has gained the attention of every recruiter and every practice manager.

“We experienced significant retirements when the stock market was good,” said Dr. David Bern, president and CEO of Drs. Hill and Thomas, a radiology practice in northeast Ohio. “Everyone who had said earlier that they would work into their 60s ended up leaving. We were very short-staffed, missing five to seven out of 40 radiologists. We’ve had limited success in finding new staff, and we’re still short two or three.”

Finally, there is growth potential, or the lack thereof. Each year, 1000 to 1100 people enter the U.S. radiology field, from residency or fellowship, according to Sunshine, who says the number has remained fairly stable over the past decade. Researchers at consulting firm Merritt Hawkins call it differently. By their estimates, between 1994 and 1999, the number of residents dropped from 4236 to 3600. Either way, radiology has a problem: There are few ways to lure more people to the specialty with residency slots limited by Centers for Medicare and Medicaid Services (formerly Health Care Financing Administration) regulations.

As a field, radiology is being asked to work harder, work smarter, and look beyond traditional solutions to find new members. For individual practices and departments, the imperative is much the same.

“No one group can solve this problem,” said Dr. Douglas Maynard, cochair of an ACR task force on human resources. “It’s going to require a concerted effort. The solution won’t be one big thing, but lots of little things. We have to decide, as a specialty, that this is a major problem and fix it in lots of ways.”

Warm Body In Every Chair

With a month to go before their report to the ACR is due, neither Maynard nor cochair Dr. Stephen Amis can say with certainty what steps radiology should take to ease the labor crisis. A few recurring themes, however, are worth a look: change residency, draw in colleagues from other specialties, maybe even concede some turf.

With some administrative sleight of hand, Maynard suggested, it might be possible to condense the five years of residency into four, thereby producing a one-time-only doubling of entrants into the job market.

“In theory it would be possible to take the money from those extra years and use it to train more residents, but we don’t necessarily control the money,” he said. “And the clinical year may be taken somewhere other than where the radiology training is done, so there are no guarantees that the other facility would participate.”

Hospitals themselves haven’t perceived that radiology needs more residents and are unlikely to take it upon themselves to change the situation by mixing up the allocations to various specialties, said Yale’s Forman. Neither does the public sector, on the whole, unless a case can be built around a specific issue, such as a shortage of mammographers.

The best prospect, though by no means a sure thing, could be legislation. The Harkin-Snowe bill, S548, and its companion, HR 1354, are primarily aimed at increasing mammography reimbursement but would also provide each radiology residency program with enough extra funds for a one-time addition of three residents. Four years after the bill was passed, the number of qualified radiologists would surge by about 600 before dropping back to the usual 1000 or so.

“What we’re hearing from the experts is that although the bill is generous, many programs don’t have the teaching staff to accommodate the increase,” said Josh Cooper, ACR director of congressional relations. “We’re trying to negotiate to spread the money out over six years, adding one or two residents each year for three years, to still end up with 600 more residents.”

Fortunately, attracting residents hasn’t been one of the problem areas. A handful come from other specialties, and a number of leaders in radiology are starting to eye their clinical colleagues as potential converts. At the 2000 RSNA meeting, Johns Hopkins University radiology chair Dr. Elias Zerhouni advocated offering tailored training under the auspices of radiology to allow pediatricians, for example, to more accurately interpret their patients’ film.

Some, like Dr. Doug Lemley, come on their own. After practicing rheumatology for 10 years in North Carolina, he entered radiology residency at Ohio State University, enduring a long-distance commute for four years. In July, he came home to his family and a musculoskeletal imaging fellowship at Duke University.

The rationale for five extra years of medical training is increased marketability and the chance to meld skills from both specialties. After residency, he’ll consider both academic work and private practice—wherever he has the best chance to focus on musculoskeletal work.

Not every nonradiologist would be willing to endure the course that Lemley set for himself, and it might not be necessary. Zerhouni suggested giving noninvasive cardiologists or internists three years of imaging training followed by limited credentialing.

Technologists, although already in short supply, offer another source of labor for certain tasks, along with trained nurse practitioners and other physician extenders-an approach favored by Dr. James Thrall, radiologist-in-chief at Massachusetts General Hospital. Finally, there’s the option to retreat: Concede a few turf battles, regroup, and focus radiology’s resources on the studies that offer the best reimbursement and the greatest demand for an imager’s expertise.

“We either have to become much more efficient, or by default some of the work will be done by other people,” Maynard said. “We’re going to find that there is very fertile ground for turf battles. Of course, some of those other specialties are short of people too.”

People Who Need People

If there are 25,000 practicing radiologists in the U.S., one, surely, must want to work in Glasgow, MT. It’s a lovely town, with trophy hunting and fishing nearby, a hospital stocked with CT, MR, and nuclear equipment, and plenty of fresh air.

Dr. Martin Kurland loves it. After years in Los Angeles, he and his wife moved to Glasgow six years ago, bought 22 acres and some horses, and became acquainted with small-town America. As the sole radiologist at Frances Mahon Deaconess Hospital, Kurland reads 40 to 100 films per day, with 8 a.m. to 5 p.m. days and very little night call. The pay is good. His practice stretches over hospitals and medical centers in eight towns, however, and he’d like a partner to trade off making those rounds and working at Deaconess. He’s been looking for more than a year.

“You might not make quite as much as at some other places, but you don’t have to work as hard here, either,” he said. “We’re a very safe, low-crime community. Land is cheap, housing is cheap, we have no turf issues and no managed care. Everyone here pays their bills.”

Some prospective partners, he conceded, withdraw themselves from consideration because their spouses don’t want quite so much peace and quiet. Glasgow is 230 miles from Billings and Regina, Saskatchewan, and even with shuttle flights and train service, it’s not exactly cosmopolitan. It might not be much consolation to Kurland, but nearly every practice in the country-rural, urban, and everywhere in between-is having just as much trouble filling positions.

To lure potential partners, practices are sweetening their offers any way they can. Want 16, 20, even 26 weeks of vacation per year? There’s a spot for you. No night call? No buy-in? No worries. Top starting salaries listed at radworking.com have jumped in the past year from $350,000 to $600,000 or more, in some cases with instant partnership.

For many candidates, time to partnership is the strongest bargaining chip, said Dan Groth, CEO of Locum Medical Corp., which recruits and places physicians for both temporary and permanent positions. As job hunters realize they can afford to be choosy, atmosphere and a sense of equity among junior and senior radiologists figure prominently among the intangibles.

“The best offer we’ve pitched is partnership within six months in a six-physician group in Ohio, with $375,000 the first year, benefits, CME, and 10 weeks of vacation,” he said. “Even then, they share call every sixth day, while some groups outsource call entirely.”

If starting salaries are high, they’re still cheaper than paying for a locums—if you can find one. A short-term radiologist can easily command $1500 per day, plus a hefty service charge. Demand has skyrocketed, Groth said.

“I used to get called on May 7 for positions that needed to be filled in August,” he said. “Now I get called to fill positions for May 8.”

For practices that land full-time hires, making partner, once the start of a long marriage between radiologist and group, doesn’t seem to hold its traditional grip anymore. In radiology, as in life, it seems the divorce rate is on the rise, as partners cast a wandering eye for a better climate.

The retirement epidemic at Drs. Hill and Thomas in Cleveland, for example, strained the remaining partners so severely that the practice closed some of its outpatient facilities and put hospitals on notice that it would not be able to renew its contracts. With reading room seats unfilled, the practice had to rely on locums to allow its members vacation time. Fed up, some members looked elsewhere.

“We never used to have a revolving door,” said CEO David Bern. “People came here and stayed. But now with the job opportunities, rather than put up with discomfort they leave at the drop of a hat, even after making partner.”

The practice took a hard look at itself and tried to find ways to relieve the stress and also become more appealing to prospective hires. The time to partner dropped from five years to three. Night call is centralized, averaging less than one night a month. When vacation times dropped from a standard eight weeks to five last year, Bern said his colleagues realized they needed to broaden their recruiting efforts or risk burnout.

“We have always focused on Ohio for recruiting because we think people will stay where they have ties and family, but now we’re taking a national approach,” he said. “We’re not even looking for subspecialists any more. We’ll take anyone qualified and tailor the job to fit.”

That’s just to fill vacancies created by departing colleagues. There’s also the issue of growth.

“We’re more fluid than a smaller group, but a contract with a new hospital or a new outpatient center would hit us hard,” said Dr. Mike Sherman, chair of Advanced Radiology in Baltimore. “We are growing. For a five-person group to add a new person, they need to grow 20%. If you have 80 people, it’s only 2%.”

More practices will also reshape jobs around the needs of their older partners, those who are planning to retire but might consider part-time work for a few more years instead. Forty percent of physicians are older than 50, according to research firm Merritt Hawkins.

Advanced Radiology allows partners to work three-quarter or half-time. Pacific Imaging Consultants in California lured two part-time physicians who had moved to the Bay Area for semi-retirement.

Beneath the day-to-day scramble to fill reading room chairs, broader forces are at work. The old guard may take its live-to-work ethic with it, speculates Merritt Hawkins’ Mark Smith, leaving in charge a younger generation of physicians who care passionately about their specialty but still want to enjoy the lifestyle their profession, in theory, affords them.

The good thing about this philosophical sea change, it seems, is that every practice manager can make a case that it works to his or her advantage. Large, metropolitan practices, such as Advanced Radiology, tout an urban lifestyle and the chance to interact with subspecialty peers. Private practices note that their partners’ salaries may be double or better what an academic radiologist can hope to earn. Academic department chairs, meanwhile, point to the success they’ve had in attracting radiologists who are advanced in their careers and looking to give back to the specialty or pursue research interests that they could not afford to maintain when their families were young. Rural practices like Kurland’s emphasize life’s simple pleasures, like an 8-to-5 work day.

Ultimately, it comes to people: matching the professional and personal interests of an individual with the offerings, both medical and environmental, of a practice.

After an ultrasound fellowship at the University of California, San Francisco, Shireesha Reddy was torn between the satisfaction she found in academic work and the financial advantages of private practice. Ultimately, she chose to practice with Kaiser Permanente, where she would have a chance to teach residents and spend some time in her subspecialty area.

“When I started in radiology, I wasn’t sure I’d find a job,” she said. “Now, though, we have so many options. It’s a nice dilemma to have.”


Sidebar

Goodbye Boston, hello Mt. Shasta

Radiologists head for the hills

By Peter Halt

In July, radiologists Peter Halt and Rebecca Dyson left Boston to join a small practice in the mountain town of Mt. Shasta, CA. Halt described his job-hunting adventure for Diagnostic Imaging.

The ad read: “Wanted: Partnership-track radiologist to join 24-member private practice group. Top 5% income potential. Near major metropolitan area. Good schools, affordable housing, great recreation area.”

For months, opportunities like this had been presenting themselves at a rate of two or three a day. My one-time listing on the American College of Radiology Web site resulted in about 200 job offers. Having started my residency with near-zero job opportunities for graduating residents and fellows, it all came as quite a surprise.

Rebecca and I sat for interviews at one busy private practice in Florida. Dinner followed, accompanied by what seemed like $2000 worth of wine. I was asked if I could start the following Monday. I told the partner that I was then making less than $50,000, drove a 17-year-old car, and had a mountain of debt, but I would have to think about it. He replied that he would buy me a new Jaguar and pay me 10 times what I was making. After seeing the fine print, the actual job description, and the horrible call schedule, I decided to keep looking.

The Mt. Shasta job offered 26 weeks of vacation, competitive salary, no HMO penetration, and a spectacular mountain environment. After a few conversations with Dr. Kobi Ledor, the lone radiologist in the practice, Rebecca and I decided to take a look. Traveling up from San Francisco, we saw the mountain looming ahead, and I was struck by the crisp air and the silence. After years of living in Boston, Manhattan, Washington, DC, and San Francisco, this environment was surreal.

Kobi, my future partner, is a lovable Deadhead and a highly trained neuro and interventional radiologist. He is devoted to the 87-bed hospital and the local docs. Currently the chief of staff, he wears tie-dyed clothing to work—a very welcome change from the white coats of Boston.

By the time we went back to San Francisco, we had decided to take the job. After two years, Rebecca and I will work two weeks together, and then take two weeks off. We found a three-acre property, with stables, beautiful gardens, and a 10-year-old redwood house for less than the cost of a two-bedroom apartment in Boston, and the mortgage payment is less than our current rent.

Friends in Boston are either jealous or horrified at the thought of living in a town with a population of 4000. But I have a feeling we will be getting lots of visitors.

We couldn’t be happier. This is the job we would have taken when we retired, but we happened to find it 20 years early.


Sidebar

Have laptop, will travel

Radiology’s pied pipers promote virtual practice

By Jane Lowers

Radiology reading rooms have never been known for their scenic views, which means that Dr. Eric Trefelner’s office probably takes the prize hands-down. From his house perched on a California cliff overlooking crashing waves, Trefelner aims to build a virtual teleradiology network that could reach across the Pacific and beyond.

Ideally, he’ll see very little of that view for the next year or so, as he and partner Dr. Michael Myers build a client base primarily with nighthawk services. Over time, they hope to add clients who want them to read overflow day cases and partner radiologists, possibly strung around the world, who can read constantly, using time zones to their advantage.

Teleradiology may be nothing new, but Trefelner and Myers’ collaboration, NightShift Radiology, was born of the changing philosophies and practice patterns that are reshaping radiology.

“What other specialty offers as much fun as radiology and the opportunity to do it wherever you want?” Trefelner said. “It’s the minutiae that kill you—the administrative hassles. It’s getting into the zone and being productive that’s exciting.”

The project was launched at the 2000 RSNA meeting. Trefelner, frustrated with politics in the group practice where he had once served as president, headed to Chicago to interview with other groups. Myers followed, hoping to persuade his colleague that there were other options. Convinced they could use technology to bring radiology back to its purest form—reading images and rendering findings—the partners left their San Jose, CA, group and by June had set up services for their first client.

A diagnostic imaging products and service provider, California Radiographics, links clients’ equipment to NightShift via T1 lines on a virtual private network separate from the client’s hospital IT. NightShift’s software will route images to the reader on call and deliver reports to a client’s workstation or fax. As the business grows, Myers said, the software can direct images to the reader with the lightest workload or with appropriate subspecialty expertise.

The pair had made more than 20 presentations to hospitals around California by late May, drawing interest from groups looking to shift overflow day work or sweeten the deal for prospective hires by promising a life free of night call.

Meanwhile, the promise of spending one’s time reading—and just reading—from home, whether it’s in San Jose or South Africa, has brought a number of radiologists and residents to NightShift’s door: a husband-and-wife duo who want to practice together, a radiologist in India who can read night cases from the U.S. during the day, and others who are simply burned out with regular practice. Given time, Trefelner and Myers would like to accommodate them all.

“There will always be a need for radiologists to be in hospitals,” Myers said. “But this offers an alternative for those who want to work outside the hospital setting or retire but keep reading.”