Vendors showcase
global offerings for ECR audience
Practicality beats novelty
among highlighted products tailored to tackle
problems and meet clinical requirements
By: Greg Freiherr
Europeans at the ECR
scrutinized new product offerings, some of which
were shown publicly for the first time. Others
had been introduced at the RSNA meeting three
months earlier but had been packaged to appeal
to U.S. buyers.
MR dominated the ECR with high-field
introductions. Philips Medical Systems delivered
its long-awaited Panorama 1.0T open scanner. The
over-and-under superconducting magnets are
contoured to provide an airy feeling, and the
vertical field is harnessed by coils that are
more efficient than those of open systems and
even some cylindrical scanners, according to
Jacques Coumans, Philips vice president of
global marketing.
Because the Panorama 1.0T offers high-field
image quality in a patient-friendly environment,
it may provide the first acceptable choice for
many Europeans considering open MR, he said.
"In Europe, physicians' trust and confidence
have been lacking in low-field open MR
technology," Coumans said. "With the Panorama
1.0T, we are seeing an increase in contrast and
in signal-to-noise ratio."
GE Healthcare promoted its High-Definition MR,
a highly evolved form of its Excite data
pipeline. HDMR integrates a new generation of
software, electronics, and surface coils to
support studies that would otherwise be too
time-consuming and computing-intensive to be
practical. It promises to have an immediate
impact on dynamic imaging of blood flow, as well
as applications prone to motion artifact, such
as imaging the heart, abdomen, pediatric brain,
and patients with Parkinson's disease.
Siemens wedged its Espree between these two
offerings. An ultracompact 1.5T scanner with one
foot in the open category and the other in
cylindrical, Espree features a closed or
cylindrical magnet. Yet it is roomier for
patients than a conventional open MR scanner, as
the doughnut-shaped superconducting magnet has a
70-cm inner bore diameter and a 125-cm bore
length.
HDMR, Panorama 1.0T, and Espree had received
their share of recognition at the RSNA meeting,
where the showiest garner the most attention.
The same held true for CT, as 64-slice scanners
had captured the spotlight for the better part
of two years.
Siemens directed attention at the ECR to its
rapidly expanding installed base of Sensation 64
scanners, which had passed the 100 mark by early
2004. Philips described plans to upgrade its
installed base of 40-slice Brilliance CTs to 64
by inserting new detectors. Toshiba promised to
upgrade its Aquilion 32 scanners to 64 slices
without changing detectors. And GE sought to
capture interest in its multislice CT scanner by
focusing on its Volara VFX digital data
acquisition system.
With the Goliaths of imaging having set off
most of their fireworks at the RSNA meeting,
several offerings in the less glamorous
modalities glided into Vienna under the radar.
The ECR hosted the first general unveiling of
Philips' latest high-performance ultrasound
system, the HD (high definition) 11. The company
launched the system commercially in February as
a state-of-the-art alternative for
budget-strapped healthcare facilities.
HD11 is designed as a shared-services or
multispecialty system, addressing radiology,
vascular, ob/gyn, and cardiac applications. It
can be configured to handle all four, just one,
or a combination of several applications.
The vendor is releasing the new product
globally, but up to 40% of the units will likely
be sold in Europe, said David L. McCarty, market
manager, Philips' global general imaging for
ultrasound.
"We did extensive customer interviews from
around the world, but we got a lot of input from
European customers," he said. "Europe has a
sizable high-performance market."
Agfa added a European twist to IT, explaining
its strategy for corporate and technological
development. The company plans to build on its
recent acquisition of GWI, which specialized in
administrative and clinical IT solutions. GWI's
Orbis products, used at more than 2000 medical
sites in Germany, Austria, Switzerland, and
France, integrate general administration,
workflow, and documentation systems.
Agfa will offer both Orbis products in the
short term. Future development will combine
Orbis with the Impax RIS/PACS to create a
holistic enterprise-wide system that integrates
all clinical and administrative data.
"The challenge and the opportunity for us lie
in how we can improve value for our current
radiology customers by providing a much more
integrated suite of applications. We must make
sure Agfa's Impax suite can be seamlessly
integrated into a much broader enterprise
application suite," said Philippe Houssiau,
president of the Agfa HealthCare Business Group.
In the x-ray arena at the ECR, Siemens
Medical Solutions introduced a lightweight,
mobile C-arm designed as an adjunct for cardiac
and abdominal interventions. The Arcadis Avantic
features a 20-kW generator with a continuous
digital 1K x 1K image chain and a 13-inch image
intensifier. The imaging chain can deliver 30
frames per second.
"It might even be used as a backup for a big
angio system. Even if you don't have the same
image quality, it would be there for an urgent
case," said Seyfi Ceyhan, Siemens product
manager for surgery.
Although it might be applied outside the OR,
the system is optimized for applications in
cardiovascular surgery and electrophysiology, as
well as radiological interventions in
gastroenterology.
It is the third and most recent addition to
Siemens' Arcadis family of lightweight, compact,
and highly mobile C-arms. Arcadis Orbic with its
3D configuration, introduced several months
earlier at the RSNA meeting, is intended for
intraoperative use in orthopedics and trauma
surgery. Arcadis Varic, unveiled at the 2004
ECR, is designed for general surgical support.
Like the latest family member, Avantic, these
systems are equipped with Siemens' syngo
capability, which supports viewing of
multimodality images.
"With this, if you have a patient in the OR,
you can get all the views from CT and MR,"
Ceyhan said.
Avantic is scheduled to enter production in
August. The company has not yet received
regulatory clearance in Europe or the U.S.
Philips introduced the Practix Convenio, a
motorized radiography system featuring battery
technology that provides all-day scanning
without recharging. The advanced battery design
frees the operator from the power cord that can
encumber a mobile radiography system, especially
in tight quarters.
"In the ICU or trauma unit, where you have
equipment and cables all around the patient, it
is necessary to disturb the patient as little as
possible. You don't want to be looking for a
power socket," said Annette Eckhardt, Ph.D.,
international senior product manager for Philips
conventional radiography.
The presentation at the ECR of Practix
Convenio marked the official start of its
marketing. Philips will begin installing units
at selected customer sites over the next few
months, with full production to begin in late
summer.
The film-based system doubles as a platform
for Philips CR. Multiple-sized CR cassettes
provide greater flexibility than a one-size
digital detector in matching the body part to
the image, Eckhardt said. Unlike digital
detectors, CR plates do not require cabling to
the unit, and they present less risk of costly
mistakes.
Mr. Freiherr is business editor of Diagnostic
Imaging.