MOUNTAIN VIEW, Calif., July 12 /PRNewswire/ -- iMedica, the physicians' choice for electronic medical records (EMR), today announced the appointment of Michael Nissenbaum as CEO and Neil Simon as COO. This move comes at a key time for iMedica as the company looks to expand market share of their award-winning PhysicianSuite product.

"iMedica has seen significant growth over the past year," said Dennis Covington, chairman of the board at iMedica. "By bringing Michael and Neil onboard we now have the right team to take iMedica to the next level."

Michael Nissenbaum is well known in the medical systems industry as the man behind the wheel of Millbrook Corporation (healthcare physician office products), taking the company from relative obscurity to an industry leading position culminating in the acquisition by GE Medical Systems in 2002.

While at Millbrook, Nissenbaum oversaw five years of compounded revenue growth in excess of 80%, growing the company from 24 employees to more than 140 employees while supporting over 10,000 physicians in 65 specialties and sub-specialties, across the country. Prior to Millbrook, he was associated with various technology-based companies in Texas and Illinois. He received his MBA from the University of Chicago, and is a Certified Public Accountant and Chartered Financial Analyst.

"EMR is a rapidly growing market that's critical to successful clinic operation. iMedica has demonstrated clear technology leadership over other players in the EMR space and I'm excited about helping to guide the company to a broader role in the market. I believe this is the right company, at the right time, in the right market," said Nissenbaum.

Neil Simon joins the iMedica team as COO, bringing a strong combination of operational and technology leadership to the company. A fellow Millbrook/GE Medical Systems compatriot of Nissenbaum, Simon most recently served as GE's general manager in charge of GE Healthcare Physician Office products. Prior to GE, Simon was VP of Operations and CTO at Millbrook, where his vision led the product development group. He also oversaw technical support, training and information technology.

A 15-year software veteran, Simon participated in the design and development of Active-X for Healthcare released by Microsoft Healthcare Users Group. He sits on the MS-HUG HIMSS advisory board.