Acoustic Imaging keeps its identity

July 17, 1996

Ultrasound vendor Acoustic Imaging of Phoenix has abandoned plansannounced late last year to retire its name and corporate logoin favor of that of parent Dornier Medizintechnik (SCAN 11/22/95).The Acoustic Imaging marque will live on as part of

Ultrasound vendor Acoustic Imaging of Phoenix has abandoned plansannounced late last year to retire its name and corporate logoin favor of that of parent Dornier Medizintechnik (SCAN 11/22/95).The Acoustic Imaging marque will live on as part of Dornier'snew logo, which was released late last month.

Acoustic Imaging decided to keep its name after members ofthe ultrasound community said they opposed the change, accordingto Steven Kaska, worldwide director of marketing and marketingcommunications.

"We went out to some of our key physicians, and they allfelt it was a mistake to drop a 10-year identity," Kaskasaid. "We can't argue with that."

Dornier's new logo, a human-like figure with outstretched arms,replaces the four-point star used by former Dornier parent Daimler-BenzAerospace (DASA). DASA sold a majority interest in Dornier toSingapore Technologies in February (SCAN 2/28/96). Acoustic Imaging,Dornier Medical Systems, and other DMT companies will use thenew logo along with their own company names.

In other Acoustic Imaging news, the company has finalized anagreement with Fischer Imaging of Denver in which Fischer willmarket AI's Performa ultrasound scanner in conjunction with Fischer'sMammotest breast biopsy system (SCAN 6/5/96). AI will continueto sell Performa in stand-alone situations.