BAX Global to manage GE returns

May 23, 2001

In industry parlance, it is reverse logistics. What it means is managing the return of parts and equipment for repair or substitution. GE Medical Systems has recruited BAX Global to handle this dark side of sales. Under the contract, the supply-chain

In industry parlance, it is reverse logistics. What it means is managing the return of parts and equipment for repair or substitution. GE Medical Systems has recruited BAX Global to handle this dark side of sales. Under the contract, the supply-chain management company will usher equipment rejected by clinics and hospitals to GE’s regional repair centers. GE’s 2000 field engineers will now be calling on BAX to handle their parts or equipment pickups inside hospitals. BAX will then follow through with the shipment of items that need repair to regional locations throughout the country. The company won the contract by promising reduced transportation costs and improved cycle time. BAX has been targeting the technology, aerospace, and healthcare markets, as they fit within the company’s core logistics competencies and experience. These markets account for the largest share of the company’s growth on a global basis.