DeJarnette sets up shop in Europe

Systems connectivity developer DeJarnette Research Systems isopening its first branch offices in response to healthy demandfor the company's products. The firm said last month that it hasopened offices in Milan, Italy, and Palm Beach, FL, and has almostdoubled the size of its headquarters in Towson, MD.

DeJarnette's products are sold in Europe through OEM agreementswith major scanner vendors, but the firm needed an office on thecontinent to expand sales there, according to Curt Holzer, managerof marketing and clinical sales. The Milan office, currently staffedby two employees, will pursue additional OEM deals as well asend-user sales to smaller hospitals and systems integrators.

The European market is promising because it lacks many of theimpediments that have slowed the adoption of PACS and telemedicinein the U.S., such as reimbursement and liability issues, accordingto Dr. Dan Carozza, PACS product manager.

"I would say that the European market is as large as orpotentially larger than (that of) the U.S.," Carozza said.

The Palm Beach office is the first of several branch officesDeJarnette is planning to open across the U.S. as sales grow,Holzer said. That office will handle sales, service, and engineering.

The trend toward hospital networking has created strong demandfor DeJarnette's products, which allow end users to perform suchfunctions as connecting legacy modality scanners to PACS networksor passing HIS/RIS patient data to a PACS. Chief executive WayneDeJarnette said late last year that the company was projecting160% to 170% revenue growth in 1995 over 1994.