Improving MRI patient compliance

According to an article in the January 2010 issue of Radiology women with elevated risk of breast cancer are likely to refuse an MRI -- even when it won't cost them anything.

Researchers offered 1215 women the screening, but 42% refused the test. The top concern women cited was claustrophobia. Just over 5% were worried about injection of contrast materials.

What techniques do you use to improve patient compliance with recommended screenings?