New MRI scanners to abound at RSNA show despite sales slump

Article

Specialty and niche scanners will be hot ticketsIf you didn't know better, you'd think times were rosy in theMRI industry, judging by the new scanners to be introduced atnext week's Radiological Society of North America meeting. Picker,

Specialty and niche scanners will be hot tickets

If you didn't know better, you'd think times were rosy in theMRI industry, judging by the new scanners to be introduced atnext week's Radiological Society of North America meeting.

Picker, Philips, Hitachi, Shimadzu, Elscint and Advanced MammographySystems will all debut new magnets in Chicago. This rush of productscomes as the MRI market closes a second consecutive year of slumpingsales and cutthroat pricing.

The vendors must be crazy, right? Maybe not. Despite the dropin sales, companies can still hit the jackpot if they have theright technology at the right time. Dutch vendor Philips MedicalSystems, for example, released new 0.5- and 1.5-tesla GyroscanNT scanners last year and saw its gamble pay off with a 100% increasein MRI sales (SCAN 8/10/94).

The new scanners are indicative of the tactics vendors areadopting to relieve the equipment purchasing blues. Manufacturersmust segment their product lines to more closely match the needsof customers and avoid losing potential sales. An example of thisstrategy again comes from Philips, which will try to improve onits good fortune by introducing a 1-tesla version of the GyroscanNT platform (see story, page 4).

Another tactic lies in developing new applications to expandthe universe of scanner buyers. The move toward interventionalMRI is a step in this direction (see stories, pages 2, 3 and 4).By growing the interventional niche, vendors are hoping not onlyto secure new sales to radiologists but also to cultivate an entirelynew customer: the surgeon.

What follows is a brief rundown of some of the newest technologyyou'll see while walking the aisles of McCormick Place. For completecoverage of the meeting, see SCAN's Technical Exhibit Report ofthe 1994 RSNA Show, available in February.

Recent Videos
Study: MRI-Based AI Enhances Detection of Seminal Vesicle Invasion in Prostate Cancer
What New Research Reveals About the Impact of AI and DBT Screening: An Interview with Manisha Bahl, MD
Can AI Assessment of Longitudinal MRI Scans Improve Prediction for Pediatric Glioma Recurrence?
A Closer Look at MRI-Guided Adaptive Radiotherapy for Monitoring and Treating Glioblastomas
Incorporating CT Colonography into Radiology Practice
What New Research Reveals About Computed Tomography and Radiation-Induced Cancer Risk
What New Interventional Radiology Research Reveals About Treatment for Breast Cancer Liver Metastases
New Mammography Studies Assess Image-Based AI Risk Models and Breast Arterial Calcification Detection
Can Deep Learning Provide a CT-Less Alternative for Attenuation Compensation with SPECT MPI?
Employing AI in Detecting Subdural Hematomas on Head CTs: An Interview with Jeremy Heit, MD, PhD
Related Content
© 2025 MJH Life Sciences

All rights reserved.