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Best practices to get you started.
Whether you love or hate social media, there’s no denying its ubiquity. Over the past few years, radiologists have gone social and for good reason. We’ve seen social media’s utility play out even more during the pandemic -- providing valuable social connection and serving as a real-time communication tool for safety updates and information. Physicians today are using social media to find mentors, act as patient advocates, seek and share education, and build personal brands.
It should also be no surprise that physicians are taking an interest in social media as a younger generation settles comfortably into their careers. More than any generation before them, millennials search for recommendations regarding physicians and facilities online. An outdated website, lack of reviews, and difficulty accessing critical information could be a major turn-off.
But, it’s not just millennial radiologists using social media. Case in point? My favorite platform for engagement is Twitter, and I am certainly beyond the millennial generation. Radiology as a field has also recognized the importance of social media. With social platforms increasingly image-based, they are well suited to serve up bite-sized educational content for radiologists. On Instagram, “case of the day” challenges are becoming increasingly popular.
Social media, however, is not without its downfalls, and regardless of which platform you’re using, physicians should be aware of best practices and potential problem areas to ensure healthy online engagement. Here are a few best practices for those looking to start or build their social presence.
Social media is a fantastic way to network, share your work, and learn from others. Follow the guidelines above to stay safe while posting away!