ATL debuts relabeled Interspec scanner

July 27, 1994

ATL this month rolled outthe relabeled version of Interspec's Apogee RX400 general radiologyultrasound scanner, which Interspec introduced last year. Thescanner has been renamed Apogee 800 and will be marketed as amid-range offering by ATL's sales force.

ATL this month rolled outthe relabeled version of Interspec's Apogee RX400 general radiologyultrasound scanner, which Interspec introduced last year. Thescanner has been renamed Apogee 800 and will be marketed as amid-range offering by ATL's sales force.

Since the merger of the two firms in May, ATL has assumed marketingresponsibilities for all radiology scanners of the combined firms,with Interspec marketing cardiology units. As a result, Apogee800 will carry the ATL logo, according to Verl Nelson, marketingcommunications manager for ATL.

ATL made minimal changes to Apogee 800 in bringing it underits wing, Nelson said. The scanner will be positioned under ATL'sUltramark 9 HDI premium offering, at a price range of $90,000to $120,000.