AVP changes reflect E-System growth needs

Article

E-Systems exerted stronger control over picture archiving andcommunication systems firm Advanced Video Products last week withthe replacement of AVP founder Thomas J. Goliash as presidentand CEO. Goliash will remain with E-Systems, focusing on

E-Systems exerted stronger control over picture archiving andcommunication systems firm Advanced Video Products last week withthe replacement of AVP founder Thomas J. Goliash as presidentand CEO. Goliash will remain with E-Systems, focusing on strategicgrowth issues as vice president of development for E-Systems MedicalElectronics (E-Med). E-Med is the E-Systems subsidiary createdto hold AVP and future businesses developed or acquired in themedical field.

Linwood Givens, former director of the image processing groupat E-Systems, replaced Goliash as AVP president. Image processingis one of E-Systems' defense-related technologies being transferredover to E-Med for potential medical use.

PACS entrepreneur Goliash sold his Littleton, MA, company tothe $2 billion Dallas conglomerate last year (SCAN 11/4/92). Thesize and financial stability of AVP's new parent have helped AVPovercome customer uneasiness about company viability and long-termproduct support issues, Goliash told SCAN.

"It (the acquisition) has given us more respect in the(PACS) market. When you sell systems that cost over $500,000,customers want to know the company is financially stable. As asmall company, that was hard for us to prove when we were up againstcompanies like Kodak," Goliash said.

As an independent company, AVP did not have the luxury to planmuch beyond a two-year time frame, he said. Now, the company hasthe resources to improve long-range planning.

AVP is the only unit in E-Med, and the parent company is anxiousto see faster growth in its medical business. Growth is likelyto take place at first in medical imaging, particularly in areascomplementary to AVP's business and technical expertise, Goliashsaid. E-Systems will study ways to grow AVP internally and addnew companies to its medical business.

"You can't be a $10 million or $15 million company ina $2 billion organization. We have to make E-Med grow," hesaid.

While capital-intensive scanner sales have been sluggish oflate, hospital and clinic customers seem willing to invest insmaller sub-PAC systems, such as ICU/CCU connections, which costroughly $300,000, he said.

Customers are also increasingly anxious to make better useof their current imaging systems, Goliash said. These efficiencyneeds have helped boost teleradiology sales for MRI and CT connectionsbetween hospitals and clinics.

Recent Videos
Incorporating CT Colonography into Radiology Practice
What New Research Reveals About Computed Tomography and Radiation-Induced Cancer Risk
What New Interventional Radiology Research Reveals About Treatment for Breast Cancer Liver Metastases
New Mammography Studies Assess Image-Based AI Risk Models and Breast Arterial Calcification Detection
Can Deep Learning Provide a CT-Less Alternative for Attenuation Compensation with SPECT MPI?
Employing AI in Detecting Subdural Hematomas on Head CTs: An Interview with Jeremy Heit, MD, PhD
Pertinent Insights into the Imaging of Patients with Marfan Syndrome
What New Brain MRI Research Reveals About Cannabis Use and Working Memory Tasks
Current and Emerging Legislative Priorities for Radiology in 2025
How Will the New FDA Guidance Affect AI Software in Radiology?: An Interview with Nina Kottler, MD, Part 2
Related Content
© 2025 MJH Life Sciences

All rights reserved.