Philips and Toshiba hope to open up a new end of the market for hand-carried ultrasound – the high end.
Philips and Toshiba hope to open up a new end of the market for hand-carried ultrasound – the high end. Each chose the ECR meeting to unveil high-performance general purpose ultrasound scanners, ones that can be carried to points of care where they will be able to perform any kind of routine scan in radiology or cardiology.
Both are about the size of a thick laptop. Toshiba’s Viamo features an LCD that swivels 270 degrees into position above the body of the scanner. Philips’ CX50 CompactXtreme, a shared services version of the cardiology system by the same name launched more than a year ago, pops open like a laptop. Each can be carried to the scanning location, but have the option of being rolled there on lightweight, highly maneuverable carts.
They share the processing power and capabilities found on their respective high-end cart-based systems, according to executives at the two vendors. They also leverage high-end transducer technologies. Resulting images, therefore, are up to the most demanding tasks acquired under the most difficult circumstances, such as those seen in the intensive care unit or in the emergency department.
The trade-off is found not in performance, say the execs, but in workflow. Jim Walchenbach, marketing manager for Philips ultrasound, compares the difference between a high performance cart-based system and Philips’ CX50 to the one distinguishing a smart phone and a desktop computer.
“Today on a smart phone you can do just about anything you can do on your home computer -- but you wouldn’t want to create a PowerPoint on your smart phone,” Walchenbach said. “With compact ultrasound you take premium performance to the patient, but you don’t necessarily get the same workflow that you would want to have on a daily basis all day long.”
Executives from both companies agree that the market for compact ultrasound systems is ready for high-end products. They cite sales growth better than 20% last year in hand-carried systems. This growth involved lower tier machines, however, priced substantially less than the Viamo or CX50, which will go for $75,000 or more. But Toshiba marketing manager Joerg C. Schlegel expects that the higher price of the Viamo will not be a problem.
“We believe there is significant demand for premium portable system and this demand will grow over the next couple years,” Schlegel said.