Zach Bauer

Changes in the market have more of the effect of 1,000 paper cuts on your imaging business, rather than one giant crashing anvil that is easy to see coming. However, without an effective plan of action, death by paper cuts or by anvil is inevitable.

If your imaging center or department has referring providers sending patients to it, you have a market. The question is what is the strategy for selling into that already existing market?