CHICAGO - Say your radiology practice wants to boost positron emission tomography referrals. Your marketing consultant comes up with an idea: for the first 50 referrals each month, referring physicians’ offices get a Beanie Baby and educational materials, delivered in a plastic baggie emblazoned with your logo. “The P.E.T. of the Month Club,” it’ll be called.

CHICAGO - Worried your private radiology practice will get swallowed up by a hospital? Perhaps there’s little need to fret. The hospital employment trend sweeping your primary care colleagues hasn’t - and likely won’t - hit radiology. That’s according to Shay Pratt, managing director with the Advisory Board Company, who spoke at an RSNA session Tuesday.

CHICAGO - Women in their 40s without a family history of the disease face the same risk for breast cancer and should be screened, according to a study released at RNSA Tuesday.

CHICAGO - Communicating urgent findings are critical to patient safety, but it’s those not-so-urgent findings that don’t always make it to the right physician at the right time for effective follow up. Paul Chang, MD, of the University of Chicago Medical Center, found radiologists were doing a pretty good job getting the urgent results to the referring physician but needed a solution for effectively communicating surveillance results.

CHICAGO-First the good news: 90 percent of radiology practices indeed can qualify for some of the $20 billion in federal stimulus funding set aside to stoke the “meaningful use” of health information technology. What’s more, meaningful use seems to change little the day-to-day work of radiologists, according to those whose practices have been through the meaningful-use wringer.The bad news: getting to “meaningful” takes a whole lot of hard thinking, investment, and work, according to those with experience in the process speaking at RSNA 2011 on Tuesday.

CHICAGO - Imagine reading a CT scan of a liver tumor and being able to easily view similar scans, diagnoses, or tumors. It’s a vision of Sandy Napel, PhD, professor of radiology at Stanford School of Medicine, who has been working with his colleagues to develop an image analysis and decision support tool.

CHICAGO - Nonradiologists with a financial interest in imaging equipment tend to self-refer imaging to patients who are more likely to turn up negative results, according to a study presented Wednesday at RSNA.

CHICAGO - The review of coronary angiography results have showed significant differences between men and women in risk factors for coronary artery disease as well as major adverse cardiac events, according to a study presented Wednesday at RSNA.

CHICAGO - Ninety-seven percent of U.S. teens play games either on the computer, Web or console. Of adolescent boys, 50 percent admit to playing video games rated Mature. These statistics are perhaps far more startling after a study presented Wednesday at RSNA that showed violent video games alter brain function in young men.

CHICAGO - Great strides have been made in the past century in ensuring women's safety during childbirth. Now, new imaging software presented Tuesday at RSNA furthers this by simulating childbirth to predict difficult deliveries.

Philips emphasizes newly flexible, wireless detector at RSNA 2011

CHICAGO - Passing compact discs full of diagnostic images from institutions to patients and back will soon seem as archaic as “sneakernet” file transfer by floppy disk. That, at least, is the hope of the people behind RSNA Image Share, a $4.7 million initiative funded through the National Institute of Biomedical Imaging and Bioengineering (NIBIB) that was presented at RSNA Tuesday.

CHICAGO - Combining medical imaging with the 3-D modeling used in Hollywood films offers new hope to victims of devastating facial injuries and defects, according to a study presented Monday at RSNA.

CHICAGO - Healthcare reform has put pressure on medical imaging spending and promises changes to radiologists’ reimbursements. That you know. But have you heard of the Independent Payment Advisory Board? It could have a serious impact on radiologists, according to one expert.

CHICAGO - Carol Lee, MD, a Memorial Sloan-Kettering Cancer Center radiologist, presented a balanced menu of evidence on breast-cancer screening at RSNA 2011 on Monday. She offered up a slew of studies that, collectively, have found mammography to cut breast cancer mortality around 25 percent. She highlighted other studies, one dating back to 1976, that questioned whether mammography made any difference at all for women.

CHICAGO - Breast-Specific Gamma Imaging (BSGI) has greater sensitivity and comparable specificity compared to mammography and ultrasound, according to a new study presented Tuesday at RSNA. A second study presented Tuesday showed that, unlike mammography, BSGI is as effective in detecting breast cancer in women with dense and non-dense breasts.

CHICAGO -First, answer the question. Talk to us. Less is more. Unbidden, be wary of recommending treatments. Just a few nuggets of advice from referring physicians at an RSNA 2011 session to help radiologists understand what their colleagues in other departments want – and don’t necessarily want.

CHICAGO - Toshiba America Medical Systems Inc. launched two new ultrasound systems at RSNA 2011, which the company said will give clinicians an entirely unique perspective during the scan.

CHICAGO-System helps physicians follow evidence.

CHICAGO-Carestream features newly mobile system at RSNA 2011