Three Key Takeaways
• Reward and social identity activation after victory. Significant victories over rival teams triggered activation in the ventral striatum, caudate, and lentiform nucleus, regions associated with reward processing, motivation, and reinforcement learning.
• Emotional regulation response to defeat. Significant defeats were linked to activation in brain regions involved in emotional control and social perception (including the dorsolateral prefrontal cortex and orbitofrontal cortex) and deactivation of the salience network, suggesting possible suppression of emotional salience during distress.
• Neurobiological basis of fan engagement. The findings highlight that intense sports fandom engages neural circuits similar to those involved in social bonding, emotion regulation, and coping mechanisms, providing insight into how collective identity and rivalry influence emotional processing in the brain.







