Medrad goes direct in Brazil

Indianola, PA-based Medrad is changing its Brazilian office to a direct sales and service operation. This will give Brazilian hospitals and medical imaging centers direct access to Medrad sales, service, and product application specialists. The office has also been relocated to Sao Paulo from Curitiba. Staff size will double. Medrad has sold its products through distributors since entering the Brazilian market in 1977. Sales there have quadrupled since 1994.