New moniker better fits telerad firm

Other headlinesZiehm, BrainLAB strengthen alliance

New moniker better fits telerad firm
Teleradiology firm Optimal Reading Services Group is rebranding itself as Optimal IMX, a change that reflects the broad mission and offerings of the company. Rather than just providing interpretations, the three-year-old Birmingham, AL, company is framing itself as the means to increase the capacity, productivity, and quality of hospitals and radiology groups. Optimal IMX claims customers in more than 30 states, making it one of the largest U.S. radiology practices. Staff specializing in teleradiology and practice management provide interpretations and advice designed to increase radiology coverage, improve workflow and financial management, and market services. Services are designed to address slow turnaround of radiology reports, low morale, and reduced effectiveness, a shortage of on-site subspecialty skills, and unequal distribution of radiology expertise across a healthcare system.

Ziehm, BrainLAB strengthen alliance
Ziehm Imaging has put in place an interface that allows high-resolution 3D images from its mobile C-arm to be used for surgical navigation during interventions performed using navigational software from  BrainLAB. The new Ziehm NaviPort interface works in combination with its flat-detector Vision FD Vario 3D C-arm and BrainLAB’s fluoro 3D software. The software automatically matches the C-arm dataset taken during the surgery with the anatomy of the patient, showing the movement of surgical instrument on the monitor in real time.  The interface is currently in use at Department for Trauma, Reconstructive and Plastic Surgery at Leipzig University Clinic.

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