Radisphere skips RSNA to target hospital executives

Radisphere won’t be at the RSNA meeting this year because its best prospects won’t be there. The RSNA meeting is expected to draw 60,000 attendees, most of whom will be radiologists.  None are likely to buy services from the Cleveland, OH-company, which began seven years ago as the teleradiology firm Franklin & Seidelmann, but has since evolved into a national radiology group that competes directly with radiology groups.

Radisphere’s best opportunities, according to Clayton T. Larsen, Radisphere senior vice president of client and network development, are community hospitals with 50 to 400 beds, particularly ones being served by poorly run radiology groups.

Listen now to Larson's comments during an interview with Greg Freiherr, business and technology editor for Diagnostic Imaging.