GE launches e-commerce venture

In an effort to simplify the purchasing process for healthcare providers, GE Medical Systems has launched a series of electronic commerce offerings. The series initially is focusing on GE’s medical imaging accessories, x-ray equipment, and used devices. The site recommends accessories for six imaging modalities: CT, mammography, MRI, nuclear medicine, ultrasound, and x-ray. Site visitors can review product information for GE’s x-ray line, and can purchase GE’s AMX-4+ mobile radiography system or its Silhouette VR x-ray unit. Users can also view and select pre-owned equipment. The site is accessed through GE’s home page and is refreshed every 12 hours. The Milwaukee-based firm plans to offer special pricing and service promotions regularly.