Toshiba moves marketing focus to end users

Toshiba America Medical Systems has restructured its sales and marketing organization, creating a matrix system with a strategic focus on end users running across all imaging modalities, according to Scott Eaton, director of the imaging center market business for TAMS.

“We have become focused on the way our customers are organized,” he said.

Eaton was director of MRI business unit development—a discontinued position.

Existing MR product managers have remained in place, taking on some of the responsibilities that had belonged to the modality’s business unit director. New sales specialists have been assigned to focus on imaging centers, which are the prime market for Toshiba’s Opart 0.35-tesla superconductive open MRI scanner.

Charles Corogenes will provide direction to TAMS sales and marketing efforts for imaging products aimed at hospitals as director of the Integrated Delivery Network (IDN)/Group Purchasing Organization segment. Don Volz, former director of the x-ray business unit, has been named director of the cardiology segment.