Video: Larry Muroff, MD, at RSNA 2011, Says Relationships Mean Everything

December 5, 2011

If you don’t want radiology to become a commodity, just connect. That’s the advice Larry Muroff, MD, CEO and President of Imaging Consultants, Tampa, delivered at RSNA 2011.

If you don’t want radiology to become a commodity, just connect. That’s the advice Larry Muroff, MD, CEO and President of Imaging Consultants, Tampa, delivered at RSNA 2011.

If you don’t want radiology to become a commodity, just connect. That’s the advice Larry Muroff, MD, CEO and President of Imaging Consultants, Tampa, delivered at RSNA 2011.


Muroff suggested that building personal and political relationships in your community – with referring physicians and the local hospital administrators – is what will make or break a practice in an era of healthcare reform and consolidation.